Yiwei Xu (Ph.D., 2023, Cornell University) is a postdoctoral scholar at the UW Center for an Informed Public (CIP). Her research focuses on examining and developing theory-driven communication strategies that address persistent and emergent public health challenges (e.g., racial disparities, vaccine hesitancy, misinformation, gun violence, etc.), with the goal of promoting evidence-based policies and health equity. She conducts experiments, surveys, and content analysis by incorporating computational methods (e.g., web experiment, supervised machine learning, and digital trace data) to study strategic health communication. Dr. Xu’s dissertation was funded by the National Science Foundation (NSF).