Social research in the age of big data

Nov. 16 from 3:30 to 4:20 p.m. — Johnson Hall, room 075

Professor of Sociology, Princeton University
Watch a recording of this seminar on YouTube.


The digital age has transformed how researchers are able to study social behavior. These new opportunities mean that the future of social research will involve blending together insights from two communities: social scientists and data scientists. In this talk, I’ll begin by describing what I think each community has to contribute and what each community has to learn. Then, I’ll focus on this social science/data science hybrid in one particular domain where I see a lot of opportunities: survey research. The talk will conclude with some predictions about the future of social research.


Matthew Salganik is Professor of Sociology at Princeton University, and he is affiliated with several of Princeton’s interdisciplinary research centers: the Office for Population Research, the Center for Information Technology Policy, the Center for Health and Wellbeing, and the Center for Statistics and Machine Learning. His research interests include social networks and computational social science. He is the author of the forthcoming book, Bit by Bit: Social Research in the Digital Age.