Assistant Professor of Marketing
My principal research interests are in social media, brand harm, and Innovation, Technology & Entrepreneurship. I use an array of econometric and textual mining techniques for my research.
Here is a link to my some of my published papers: http://abhishekborah.com/research/
At Foster, I teach Marketing Concepts and Social Media at the undergraduate level (MKT301; MKT490) and Strategic Marketing Management to Global Executive MBAs.