Conducting Demographic Research with Facebook Ad Data
Facebook’s business model is to sell targeted advertisements based on user demographics, behavior and interests. To help potential advertisers design an ad and stage an advertising campaign, Facebook provides estimates of “audience size” given the targeted demographic.
In this meeting, Connor Gilroy, Neal Marquez and Lee Fiorio will host an open discussion about the possibilities and limitations of using FacebookAds data on audience size to estimate the characteristics of populations and improve population estimates where data are missing or data quality is poor. The discussion will focus on recent work Connor, Neal and Lee have all conducted using FacebookAds data and on issues of working with non-traditional digital data more broadly.